At Dastaan, we believe in the power of stories—stories woven through time, tradition, and the vibrant pulse of modern streetwear. Born from a vision to blend cultural heritage with contemporary style, Dastaan is more than a fashion brand; it’s a journey that connects the past with the present, redefining what it means to wear your roots with pride.
Our journey kicks off with an exclusive collection for 7up’s Pakistan Ka Food Scene campaign, where each piece is designed to celebrate the richness of Pakistani heritage alongside bold, urban aesthetics. From traditional patterns to innovative cuts, every design is crafted with an eye for detail and a respect for our origins, while pushing boundaries in the streetwear space.
Dastaan is for those who wear their culture boldly, embracing innovation without losing sight of their roots. Join us, and discover streetwear that’s not just fashion but a movement—a way to express heritage, identity, and the unbreakable spirit of Pakistan. Welcome to Dastaan, where tradition meets the streets.
Dastaan x 7Up
Dastaan – where tradition meets modern streetwear. Launching with an exclusive collection for 7up's Pakistan Ka Food Scene campaign, Dastaan redefines fashion with designs that celebrate heritage and bold, contemporary style. Discover streetwear that speaks to culture and innovation.
